Im Rahmen des Kooperationsprojekts ist, gemeinsam mit Anna Fortmann, ein Orientierungssystem für das St. Marien Hospital Lüdinghausen entstanden.
Die Ankunft auf einem Krankenhausgelände ist häufig von Unsicherheit, Zeitdruck oder Sorgen geprägt. Noch bevor Besucher das Gebäude betreten beginnt die Erfahrung mit dem Krankenhaus. Aktuell funktioniert Orientierung noch nicht intuitiv.
In Stresssituationen können Menschen Informationen nur eingeschränkt verarbeiten. Deshalb werden Inhalte gezielt dort angeboten, wo sie für Orientierung und Handlung relevant sind. Genau hier setzt unser Projekt an:
Ankommen ohne zusätzlichen Stress mit einem Orientierungssystem, das Klarheit und Sicherheit vermittelt.
Inspirationsquelle
Inspiration ist das Element Wasser. Wasser bewegt sich selbstverstandlich und folgt dem geringsten Widerstand. Es wird mit Ruhe und Kontinuitat verbunden. Diese Eigenschaften wurden auf unser Leitsystem ubertragen.
Wegfuhrung sollte naturlich und muhelos sein, nicht erzwungen.
Elemente der Gestaltung
Farben
RGB 0/65/121
RGB 66/169/72
RGB 154/96/165
RGB 255/202/0
RGB 98/192/232
RGB 213/242/250
RGB 224/224/224
RGB 227/6/19
RGB 217/238/218
RGB 174/174/174
Thesis The Sans
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvxyz
Headline 2
Fließtext
Headline 1
Typografie
Piktogramme
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Umsetzung
Lageplan
Parksystem & Kassenautomat
Wegbeschilderung
Säule
Windfang
Nachtdienst
Information
Das Gesamtpaket
Das Gestaltungskonzept kann auf weitere Medien am gesamten Campus übertragen werden. So könnten weitere Touchpoints erschlossen werden.